While I have been playing with Twitter for awhile for broadcasting and following interesting topics, the other day it came in useful for another reason. Â One of the few things that is hard to do without nowadays is email, and mine had stopped working. Â This has happened in the past and it takes awhile to figure out what is causing it. Â Luckily I have email on my phone and can get to it via web-mail. Â My email host 1and1.com is usually very reliable and when none of the above was working it was easy to assume that they where having problems. Â Unfortunately when I called the phone number it said all the circuits where busy and I couldn’t get through.
This is where twitter comes in, I simply did a search on #1and1 and found plenty of people in my situation. So at this point I knew it was not just an isolated problem. Â Now if 1and1 as a company had a twitter account they could of sent out a simple tweet saying that they where having problems and to give status updates. Â This is one of the underutilized aspects of twitter and more business should realize that it provides an alternative to email in notifying a large audience. Â Email wouldn’t even of worked in this case because it wasn’t functioning.
So what I have learned is that while twitter can be a little noisy, like being in a crowded room, you can always use the search tools to find what you need. Â Since these are almost real time conversations you don’t get old and useless information like you would in a standard Search Engine. Â Businesses looking at venturing into the world of social networking should definitely consider creating a twitter account and updating their customers with new information, it is a powerful and immediate tool. Â By not having this kind of online presence 1and1.com took a public relations hit in the twitterverse.